[Seoul] Talk about Innisfree, and some of my friends will sing praises of its beauty products, face masks and cosmetic products.
So an Innisfree Café will naturally (pun not intended) make them excited about its offerings.
I must say that Innisfree has been quite consistent with their branding and look comparatively, focusing on being natural, eco-friendly, and green.
This Innisfree Green Café at Myeongdong is work of a brilliant extension of the beauty range, with its vibes and offering very appealing to the target of young females and the working class. (I am typing this entry using an Innisfree rose mask by the way, just to get into the feel of things.)
Entering the space, you will find the Green Cosmetic section on the 1st floor, Green Cafe on the 2nd and 3rd, with Free Luggage Storage on the 4th. For those unaware, Myeongdong attracts travellers largely, and a place to put luggage shows how customer centric they are.
Its offerings are a selection of ‘healthy’ food and drinks, from “Real Juice” (7,000 Won), Jeju Greentea beverages of latte and cappuccino – very O’sulloc (3,000 Won onwards), Shaved Ice (8,000 Won), Cloud Tiramisu (7,500 Won) and Yogurt Bowls (8,000 Won).
Not entirely my kind of food, but it would be a great resting spot for those who indulge in too much street food downstairs.
A key feature is that customers can experience some VR-experience with Lee Min Hon *cues screaming in the island of Jeju.
I am not the biggest fan of VR machines because some give me a headache, but the one at Innisfree Café didn’t. Still it felt weird having Lee Min Ho ‘hold your hands’ while you wander off to some Jeju forest alone.
It felt quite real.
You cannot stop admiring his perfect skin, then decide it is time to get MORE Innisfree facial products downstairs.
Innisfree Café
15, Myeongdong-gil, Jung-gu, Seoul (Euljiro 1(il)-ga Station Exit 5, Seoul Subway Line 2)
서울특별시 중구 명동길 15 (명동1가)
Tel: +82 2776 0117
Opening Hours: 9:00am – 11:00pm
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