[Seoul] You may have just walked past the entrance gates without realising that there is a bamboo-flanked pathway leading to a boutique and café hidden within.
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French fashion label Maison Kitsuné has opened a boutique and Café Kitsuné, found at the hip Garosu-Gil in the Sinsa-dong area.
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The word “kitsune” actually refers to the mystical “fox” in Japanese folklore, thus you would find traces of foxes in the packaging, décor and accessories.
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The Paris-meets-Tokyo brand somehow managed to create a zen feel while customers walk towards the shop, even though it can be crowded with instagrammers and tourists taking their usual #OOTD, hand holding that signature coffee cup pretending to take a sip.
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The four-storey Seoul flagship is surrounded by greens and bamboo, with the building constructed out of concrete, marble, locally-sourced grey anthracite wood, and golden brass.
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You can choose to sit either inside the café (which can be rather cramped), or outside in which you can enjoy some calm and serenity.
The menu is straight-forward, serving up coffee, tea and seasonal specials.
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Other than the usual Flat White, Cappuccino, Americano and Café Mocha (5,000 – 6,000 Won), the more special beverages include Chai Latte, Yuzu & Honey, Melogold Ade and Plum Ade (7,000 – 7,500 Won).
The coffee is rather full-bodied, sourced from Costa Rita with notes of cherry and chocolate.
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There are also some snacks such as Madeleine, Berry Financiers, and Sable Cookies (4,000 – 5,000 Won per piece).
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While I would say the pastries were pretty much Seoul café stand, people really come here for photos and to indulge in their chill, hipster ambience.
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Cafe Kitsune Seoul 카페키츠네 – Garosugil
23 Dosan-daero 13-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea (Sinsa Station)
서울시 강남구 신사동 535-13
Opening Hours: 11am – 8pm (Mon – Sun)
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