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Cake & Danger may not be reality for now, but (Something) & (Something) is the new hipster name you should call your next café / restaurant / any type of business.
The benefits: It assures you of a domain and facebook name no other bugger would have. Brand retention, my friend. Plus that bit of imagination for the customers.
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But of course, if you sell pies & coffee, you may just want a straight forward name like “Pies & Coffee” instead of “Pastry & Caffeine”.
Here are places in Singapore with the ‘hipster names’. Make a wild guess if you know not what they are selling.
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Pince & Pints
What you think it is: Not sure, but it does sound painful.
What it actually is: Lobster place with never ending queues (Its original name was actually Pincer & Pints, but the owners thought that was not snazzy enough. Good move.)
Brawn & Brains
What you think it is: Words you describe your macho boyfriend. Eg, You know, my ang moh boyfriend has ……
What it actually is: A café at Guillemard Road.
Dulce & Sucre
What you think it is: A furniture shop.
What it actually is: A Twelve Cupcakes offspring at 313 Somserset. Dulce means sweet in Latin, and Sucre is sugar in Spanish. (Dulce & Sucre Orchard Gateway)
Queen & Mangosteen
What you think it is: Sister company with “King & Durian”.
What it actually is: “Quintessential British gourmet pub with a whimsical flourish”. Seriously.
Rock & Ash
What you think it is: A volcano eruption.
What it actually is: Fries & Burgers shop.
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The Animals
Cat & The Fiddle
What you think it is: A musically talented Hello Kitty.
What it actually is: Online cake shop inspired by inspired by the nursery rhyme “Hey Diddle Diddle”
Whale & Cloud
What you think it is: Pair of ill-fated lovers obsessed with The Storm Riders (Who remembers the show?)
What it actually is: Used-to-be-hidden café which opens once a week at Niven Road
Rabbit (&) Owl Depot
What you think it is: A bedroom in Noah’s Ark.
What it actually is: Ice cream parlour where the lovebird owners call each other ‘Oot-Oot” and ‘Bit-Bit’. No, not kidding. (Rabbit Owl Depot North Bridge Road)
Teddy & Me
What you think it is: Someone with no friends whinning.
What it actually is: Rowan Atkinson Mr Bean inspired café. (Teddy & Me Marina Square)
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When Two People Come Together
Carpenter & Cook
What you think it is: Husband and wife team, one’s the carpenter, well, the other’s the cook. Duh.
What it actually is: Vintage home store and bakery café at Lor Kilat.
Baker & Cook
What you think it is: The cook had a divorce with the carpenter and married the baker.
What it actually is: Bakery foodstore at Hillcrest and Chip Bee Gardens.
Joe & Dough
What you think it is: The owner of the bakery MUST BE Joe.
What it actually is: Joe is short for Josephus Daniels who imposed a ban of alcohol on US Navy ships which led to increase consumption of coffee. sorrowful homage to the man
Elffin & Elffin
What you think it is: Pair of twin brothers. Imagine their mummy shouting at them for dinner.
What it actually is: Art gallery café at Haji Lane. (Elffin & Elffin Haji Lane)
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More Than A Company
Carvers & Co
What you think it is: Another furniture shop.
What it actually is: Café with roast meats (the English type). Where to have your thanksgiving dinner (Carvers & Co East Coast Road)
Coast & Company
What you think it is: Bikini and trunks shop. Doesn’t it sound sexy and beach-y?
What it actually is: Café and bicycle shop. (Coast & Company Siglap Drive)
Hyde & Co
What you think it is: What Dr Jekyll would use to describe Mr Hyde and his bridge-playing friends.
What it actually is: New café at North Bridge Road who wants to “transform the café space at night” to a drinks place.
Tian Kee & Co
What you think it is: What Dr Jekyll would use to describe his old Singaporean friend Tian Kee and his mahjong kakis.
What it actually is: Provision shop converted into café. (Tian Kee & Co Dakota Crescent)
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The Obvious Ones
Bread & Hearth
What you think it is: A bakery store.
What it actually is: A bakery store. (Bread & Hearth Keong Siak Street)
Pies & Coffee
What you think it is: Shop selling pies & coffee.
What it actually is: Shop selling pies & coffee. (Pies & Coffee Rochester Mall)
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Moral of the story: Get a hipster business generator to randomly throw out names of combining quirky nouns and animals.
The other method would be to use your name and the food you are selling. Mary & Tau Hway, Ah Tee & Kway Teow, or Laksa & Co. could just work.
Out of curiosity, so what would you call your hipster business? And what would it sell?
The post Where Did They Get These Hipster Names From? appeared first on DanielFoodDiary.com.