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Krispy Kreme Shinjuku – My Favourite Donut Branch In The World

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[Tokyo, Japan] Donut lovers will know all about Krispy Kreme, founded in 1937, said to sell the best donuts in the world. Many friends who are open fans of the donuts will buy back boxes whenever they come back from Bangkok, Seoul, and Australia. Near enough not to spoil.

The rejoicing news is, 15 Krispy Kreme franchise locations will be set up in Singapore over the next five years. Despite Krispy Kreme having over 700 locations in 21 countries, there is one branch which I is just so different and which I would always visit if I go to that city… Tokyo’s Shinjuku outlet.

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This branch at Shinjuku Southern Terrace ((新宿サザンテラス) in Shibuya-ku is Japan’s first, at a very convenient location right outside a JR station, with a bridge connected to the popular Takashimaya mall.

During weekends, there are long queues in get in, and this location is known for providing free hot glazed donuts to patrons waiting in the queue. Are the Japanese the only ones who do that?

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I remember when I had my very first original glazed Krispy Kreme (which many claim is still the best), I never looked at donuts the same way again. Every donut I ate in my life paled in comparison every since.

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I make it a point to wake up early to visit this Krispy Kreme, it’s almost like a tourist attraction to many. (I could have subconsciously booked hotels at Shinjuku). After ordering say a Chocolate Iced Glazed (180Yen, SGD$2.45) a special Mango Jelly donut (200 Yen, SGD$2.70) and Iced Latte (370Yen, SGD$5.00), you could make your way upstairs and grab a seat facing the glass window.

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While looking out, you can reflect upon life, or Japanese (people)-watch for a good hour. Their perfect fashion sense, from the youngest to the oldest, never fail to amaze me. My friend Alice actually went to that particular Krispy Kreme every day she was there at Tokyo. (And she was there for a fitness convention.)

There is just a little quiet charm in this beautiful two storey shop. Maybe it is the cheerful and polite Japanese staff, maybe it is the soft-sweet glazed donuts, maybe it is a spot where you can watch the world go by, I know other outlets in the world just cannot replicate that same feeling.

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Krispy Kreme Shinjuku
Shinjuku Southern Terrace. 2-2-2 Yoyogi, Shibuya-ku, Tokyo, Japan 東京都渋谷区代々木2-2-2 新宿サザンテラス内 Tel: 0120 1072 89
(1 min walk away from the South exit of the Shinjuku Station, and a 10 min walk from the West exit)
Opening Hours: 7:00am – 11:00pm

Other Tokyo Entries
Café & Meal Muji (Ginza, Tokyo)
Tsukiji Fish Market (Tsukiji, Tokyo)
Sugamo Konaya (Roppongi, Tokyo)
Tsukiji Honten (Shibuya, Japan)
Ramen Santouka (Shinjuku, Tokyo)

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